FARMING SIMULATOR
How a video game has revolutionised the way farmers are buying tractors:
...The developers, Giants Software, now receive hundreds of queries a year from manufacturers of equipment – from tractors and combine harvesters to trailers, balers and seed drills – about how they can feature in the game, where players create their own virtual farm.
Farming Simulator is important enough that some firms even launch products at the same time as the game is updated. Search for news about Göweil, and you’re just as likely to find details of the nine products in the Farming Simulator update pack released last week as coverage of its hay balers in the real world."
https://www.theguardian.com/games/2023/mar/25/flight-simulator-for-tractors-how-a-video-game-is-enticing-farmers-on-to-xbox
h/t: @paulpunkt