A trailer for "UBAR™️" debuted at the Tokyo Game Show.
UBAR is not a video game but "cyberpunk-themed apartments … designed for gamers" developed as part of Qiddiya City, a $10B urban mega-project 40km outside of Riyadh aiming to becoming the "global capital of entertainment, sports & culture", including a Dragon Ball theme park, and is currently scheduled to open in 2025.
UBAR
"UBAR™️ will be the first place in the world that offers a real-world cyberpunk lifestyle – featuring the next generation of gaming, IRL Gaming – in the world’s first city built for play, Qiddiya City.
“In UBAR™️ powered by Qiddiya Gaming, cyberpunk-themed apartments are designed for gamers, jobs redefine the future of gaming, achievements unlock access to elite lounges, and nightlife pulsates–all in a city that can be played through IRL–bringing it all together. Finally, UBAR™️ is a place for the cyberpunk community to truly belong.”